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How we work

No great website ever came to be without the proper application of thought and effort. Below are our proven six steps to success.
Read on to see how we'll use this process to make your project a success!

Research & Discovery

Give us the “Why”. We’ll give you the “How”.

As the saying goes, “A house can’t be built on shifting sands”.

We all have to have a purpose. Websites are not excluded. Every great website needs a solid foundation. The foundation of a great site is based in the research and discovery phase. For new websites or sites which are to be re-designed, talking with you about your organization and learning what it is you want to accomplish is absolutely essential to understanding your website requirements and how to best approach the layout of your site. R & D is first. “Design” is a distant second. That’s not to say design is insignificant. Not at all. Your website needs to be attractive, engaging - and it will be. However, a great website cannot be well designed without a concrete understanding of exactly what goals need to be realized.

We’ll have some in-depth conversations. Actually, during this phase it’s not unusual to sometimes discover our organizations are incompatible. It’s a hard fact of life but we’re all not meant for one another. Realizing this is something only a mature development company can do. Saying “no” to a project isn’t something we like to do but it is something which has to be done on occasion. If we’re not a good fit then we’ll help you to determine who might best suit your needs. One way or another, we’ll get you to where you need to go.

Functionality & Content Strategy

Let’s figure out how we’re going to get your website’s goals accomplished.

If your visitors can’t find what they want then they’ll go elsewhere.

Information needs to be structured properly so navigation is easy, intuitive. This is the stage where we decide how to best structure your information so your visitors can accomplish their intended goals - to get the information they need about your product or service. How can the content be organized to make a great experience? How does your visitor get to where he or she wants to go most easily? What is the most efficient traffic flow path? These and other questions need to be answered in order to plan an effective website. Not only do we need to meet their expectations but we also have to anticipate their future needs.  We’re expert at evaluating and answering these questions.

We think of the web (and, by extension, your website) as a tool your organization will use to reach its intended goals. Before you use a tool you need to understand how it works and to what applications it is best suited.

Design & Development

Now we know what goes where so let’s put these goals into practice in the smartest way.

We’re obsessed with speed and efficiency - in a good way. Our ground-up, industry “best practices” approach guarantees a fast-loading site which is cross-browser and cross-platform compatible. Do we employ a proprietary solution or do we use open source technologies? What is the most efficient, effective and cost-conscious way to build out the infrastructure which will run the site? This stage is where we put our extensive knowledge and experience to work for you, answering these questions. We’re constantly researching the latest coding techniques (and inventing some of our very own) to keep our clients’ sites on the cutting edge of the most innovative and useful web technologies. We’ll never let you get left behind.

Let the coding begin!

Testing

Let’s check and re-check everything to ensure cross-browser and cross-platform compatibility.

Chrome, Internet Explorer, Safari, Firefox, Opera. There are many browsers.

Mac, Windows, Android, iOS. There are many operating systems.

...and they are all constantly evolving.

Your website traffic will have many different points of origin but the site needs to work consistently everywhere. Staying on top of the latest iterations of all of the potential viewports is a full-time job but that’s what separates the great web development companies from the rest. We always have an eye on both the future (what your visitors likely will be using to view your site) and the past (what your visitors likely were using to view your site); the present takes care of itself (we already know what we are and others are likely using to view your site). Part of what makes a website great is its ability to provide a consistently superior user experience (UX). The only way to be sure your website delivers a superior UX is to test it so now it’s time to put it through its paces. Kick the tires. Take it for a spin. For our part, we’ll do everything we can to break your shiny, new website now - before it gets into the unforgiving real world.

(Don’t worry. We’ll fix anything we break. :) )

Deployment

This is the real world. All hands are on deck as the site goes live, staying prepared for any wildcard issues.

Okay. So, we’ve done our research. We’ve formed the proper plan. We’ve implemented our plan in the smartest, most cost-effective way and we’ve tested the heck out of our website.

Today’s the big day. Site launch.

Now’s not the time to sit back and relax. Now’s the time to maintain vigilance. It’s a new look, a new feel for both visitors and staff. There may be questions. There may be a wildcard issue. No matter the case, we’re on standby to make sure launch goes smoothly.

Management

Modules need maintaining, new functionality needs arise and Core needs to be kept up-to-date. We’re here for the long haul.

The site is launched and everything is proceeding smoothly. Excellent. However, the end of the road it is not. Eventually, the site will need updates to the core CMS and to any active modules. New functionality needs arise. New, more efficient ways of doing things are developed. Analytics need to be evaluated for fine-tuning traffic flow patterns and overall site performance.  Server requirements may change due to demand. Evolving security concerns need to be addressed. You simply may not have time to do everything yourself and you may want an extra pair of hands. In short, we don’t stagnate. You’ll have questions and we’ll have answers.